Savvy, structured marketing and communication plans can increase an association’s profile and public awareness, support membership growth and encourage other stakeholders (such as sponsors and advertisers) to get involved.
Gone are the days when marketing was as simple as flyers and e-mail blasts. The general public is far savvier when it comes to marketing techniques—associations must take a nuanced, multi-faceted approach to marketing.
True Synergy can help you define your marketing objectives, and then execute a strategy that generates more business and more members, with less expense and higher return on investment.
True Synergy can assist your association in the development of marketing programs that support your strategic direction, including:
- Website Development: We can help you optimise your online presence by developing a mobile-responsive, cost effective website—a website designed to entice new and engage potential members.
- Event Management: Events are vital for associations. They enable the face-to-face interaction that keeps members engaged and provide an opportunity for associations to make some much-needed profit. With our help, you can facilitate events that satisfy both your, and your members’ needs.
- Publication Management: Having your content appear in print adds credibility to your association or business. Getting material published can be a daunting, time-consuming and difficult process. Let True Synergy deal with the editors, the deadlines and the content planning while you take care of your members and customers.
- Social Media: Social media marketing is an effective means through which to connect with existing and potential members. Transform your social presence with high quality content, timely responses and advanced analytical reporting.